Twenty-three frames covering the outlets and the deck, shot as one set rather than as separate jobs.

That matters more than it sounds. When a hotel's restaurant pictures come from one shoot, its pool pictures from another and its bar pictures from a third, the website ends up with three different hotels on it — different white balance, different contrast, different mood. Guests do not diagnose it, they just trust the page slightly less.

Everything here was lit, exposed and graded to the same reference, so the whole property looks like one building.