"Interiors are where virtual tours earn their keep. A photograph of a bar shows you a corner of it. A tour lets you stand in the middle and turn around, which is much closer to how anyone actually decides whether they want to be in a room.

Grand Millennium sits in Barsha Heights, and the spaces we captured are the ones guests choose the hotel for as much as the rooms: the bar, the seating, the run of the floor. Each position was lit and levelled so that the ceiling stays straight when you pan, which is the detail that separates a tour that feels like the building from one that feels like a fairground mirror.

Every panorama is shot to Google Street View standards, so the same capture can publish to the hotel's own site and to its Google listing."